DevReach digital marketing campaign combined Twitter, Facebook, LinkedIn, YouTube and email marketing. Using social media enabled us to reach developers (especially outside Bulgaria and CEE) who were not aware of the conference. As a result the number of the foreign attendees increased significantly. That approach also helped to engage people more deeply and make them feel that they are creating the content of the conference.
Goals:
Provoking the interest and encouraging registrations
Attracting international visitors
Presenting the speakers in a more informal way
Engaging the speakers to promote the event via their channels
Utilizing networking via cooperation with user groups from Europe
Attracting sponsors and balancing the budget
Some results:
1000+ attendees from 25 countries (2013)
More than 350 session submissions received
More than 2 000 tweets during the 2 days
25+ blog posts
Some activities:
Session by request – giving the audience themes to select from and the topic was chosen by voting in Facebook
QoD – quote of the day Twitter contest where attendees shared their favorite/most curious quote for a chance to win attractive prizes.
Speakers Who is Who contest in Facebook
Encouraging speakers to shoot a short video saying hi and inviting attendees to join. The videos were published in the dedicated YouTube channel. Take a look at Brian Prince’s video, Principal Cloud Evangelist at Microsoft Corp. at that time
GeoReach of DevReach 2012 Quiz in Facebook
The live graphic recording onsite, open spaces, live Twitter wall, etc. provoked great interest among attendees.
