Building a strong employer brand requires time. Of course, it also requires budget, but the most important resources needed to build a strong employer brand, are time and consistency. It takes time to see the results of employer branding programs but it’s worth it. Measure criteria such as time to fill in a position and cost per hire, turnover, number of referrals and job applications.
Research and define the actual brand message
Conduct research, review internal experience – what makes people apply, interview process and way of communication, reviews in job seekers websites, conduct interviews with current employees – what makes them stay and what are the perks they appreciate most
Answer questions such as what are your weaknesses and strengths as an employer
Define competitive advantages (what do you offer that others do not) and disadvantages
Show the human face of the company
Storytelling: getting real people from your company to tell their stories and talk about what it’s like to work there
Show how this specific career path has changed a person’s life for better
Promote local examples of successful people who have developed their careers within the company
Position the leadership of the company as well as subject matter experts