Payhawk signs tennis star Alexander Vasilev as Global Brand Ambassador
The 19-year-old tennis player, who just won his first professional singles title, joins Grigor Dimitrov as a Payhawk ambassador.
Sofia, June 4, 2026 г. – Payhawk, the AI-native spend management platform, has signed rising Bulgarian tennis player Alexander Vasilev, 19, as a global brand ambassador, days after he claimed his first professional singles title at the ITF M25 in Kursumlijska Banja, Serbia.
Vasilev joins Grigor Dimitrov as a Payhawk ambassador. As a junior, he was a 2025 US Open runner-up, a Wimbledon semifinalist, and a Roland Garros quarterfinalist, peaking at No. 2 in the ITF junior world rankings.
The partnership reflects how Payhawk backs early talent. CEO Hristo Borisov points to the company’s own start, more than 60 investor rejections before reaching unicorn status, as the reason it believes in supporting people early in their journey.
A press release has been sent to the media. Some of the coverage is below:
TechNews.bg: Alexander Vasilev became a global ambassador of Payhawk
Darik Business Review: After Grigor Dimitrov: Payhawk also chose young star Alexander Vassilev as global ambassador
Tennis.bg: Following his cousin’s footsteps;19-year-old Vasilev signed with Grigor’s second sponsor
TennisKafe: Alexander Vasilev became a global ambassador of Payhawk