Employer branding in tech is not an HR task. It never was.
We worked with Payhawk, one of the fastest-growing fintech companies to come out of Bulgaria, on initiatives that rarely fit a single job description: leadership storytelling, media visibility, executive interviews, and content sitting at the intersection of AI, finance and business strategy.
The goal was never to “showcase company culture.”
The goal was to make growth, technology and people understandable, and credible, to an audience that chooses employers not only for compensation, but for meaning, learning and the sense that they are building something that matters.
A few of the projects:
- Employer Branding in Bulgaria: Payhawk
- Do things you can’t do – that’s how you grow
- When AI Agents Start Shopping Instead of Us
- How AI is transforming a traditional profession
- Tsvetina Yancheva: AI does not eliminate roles, it changes them
- How innovation drives the Bulgarian unicorn Payhawk
The strongest employer brands in tech today are not built through recruitment campaigns alone.
They are built when leaders have a public voice. When the product is explained as a vision, not just a feature list. When the company sounds like an organization with a clear point of view – not just an employer looking to fill roles.