Digital Technology Center Commerzbank AG Sofia – Building on a Year of Success

We’re very proud of our employer branding campaigns for Digital Technology Center Commerzbank AG Sofia throughout 2021 and the success that came as a result.

Thanks to them the once newcomer was positioned on par with the fastest growing employer brands on the local market. The tech hub has hired around 250 professionals in less than one year and is aiming to hire additional 200 experts.

So sure enough, just like one year ago we built a follow-up campaign, starting just ahead of Christmas 2021:

• Billboards all over the biggest and busiest streets and boulevards in Sofia
• Billboards on route to ski resorts such as Bansko, Borovets and Pamporovo
• Digital advertising in some of the busiest shopping centers in Sofia
• Advertising in Sofia Аirport – baggage claim, departures zone, passport check, covering both Terminals 1 and 2

The new activities will continue until early March 2022 and we hope that they will be as successful as the campaigns before.

• The design and visualization of the messages provided  by the client.