Equinix Opens A State-Of-The-Art Data Center in Sofia, Bulgaria
Media coverage highlights:
- The executive positioning and PR distribution resulted in 64 publications including social media shares. Below are some of the publications:
- SeeNews.com – Equinix opens second data centre in Bulgaria
- Investor.bg – The US company Equinix opened its second $19M data center in Sofia
- Economy.bg – Equinix opens its second data center in Sofia
- TechNews.bg – Equinix: we are ready to launch satellite-based data center
- Computerworld.bg – The new SO2 data center of Equinix will be a home of up to 100 000 servers
- 14 media outlets shared the news in their social channels;
- The press release was also published in the leading news sections of 17 media outlets.
The opening of the $19M second data center gathered 150+ guests – local government officials, customers and media
REDWOOD CITY, Calif., April 10, 2019 – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, held a launch event to celebrate its second Sofia International Business Exchange™ (IBX®) data center on April 9th. The new state-of-the-art data center is located within close proximity to the first Sofia interconnected data center. It will support Bulgarian companies in their journey to transform their businesses through interconnection with digital supply chain partners, cloud adoption, and access to new markets around the World.
Local government officials, customers, partners and media had the opportunity to network and got an exclusive preview to Equinix’s new state-of-the-art facility. Guests learnt more how Interconnection can empower businesses to quickly and dynamically respond to transforming IT infrastructure through Equinix’s global platform. They got to know more about how Equinix provides a secure environment for local businesses and multinationals who are looking to connect and/or expand into Eastern Europe and the Middle East. Equinix data centers feature a total of 2.6M square feet of colocation space in Europe and the Middle East and access to leading financial, commercial, manufacturing and telecommunications marketplaces.
The $19M IBX is a unique, from a technological point of view, reinforced concrete building with plenty of light and thick load-bearing plates. It meets customer demand by providing approximately 350 cabinets in the first phase of build out with the opportunity to add 1,100 cabinets in subsequent phases in short time. The infrastructure of the new facility is seen for the first time in Bulgaria on this scale. It uses 100 percent green energy, a practice that Equinix’s original Sofia data center has leveraged since 2016.
The new facility enables customers in the region execute their digital transformation strategy, digitise their business and reach into 52+ markets on Platform Equinix in the most connected data centers in Bulgaria and worldwide. According to the Global Interconnection Index, a market study published by Equinix, the growth rate of interconnection bandwidth – the private exchange of data between companies, away from the public internet – will outpace the growth of internet traffic by nearly two times, and will be 10 times the volume by 2021. Interconnection in Europe is expected to grow 44% per annum to reach 1,450+ Tbps by 2020, contributing more than a quarter (29%) of Interconnection Bandwidth globally.
Quote:
Tsvetanka Mintcheva, Head of Global Banking Services Division at UniCredit Bulbank
“UniCredit Bulbank has relied on Equinix for our main data center infrastructure for 6 years now. We can firmly say that we have peace of mind that our data center is in good hands. We’re aware of the challenges and responsibility that comes with being a large global Interconnection provider and market leader, which Equinix are. Our partnership reflects willingness and dedication, and once we have this – things go in the right way. Today, technology is developing faster than ever, meaning interconnectivity and reliability become the heart and blood of our business. Therefore, we see value that such infrastructure and a partner exists in Bulgaria.”
Launch Event Date: April 9th, Tuesday
Location: Equinix SO2 IBX, 33 Nedelcho Bonchev Str., Sofia 1528
Speakers:
- Charles Meyers, President & Chief Executive Officer, Equinix
- Eric Schwartz, Chief Strategy and Development Officer, Equinix
- Zdravko Nikolov, Managing Director, Equinix Bulgaria
About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In 52 markets worldwide, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.
