Paysafe Announced Its New Corporate Identity

New “Plug into Paysafe” brand positioning reinforces Paysafe as the platform of choice in global payments

Leading global payment provider, Paysafe, has revealed its new “Plug into Paysafe” global brand positioning with a new-look logo and brand identity.

The new Paysafe brand was first unveiled at two recent high-profile sports events – at the American automobile race Indy500 and at the England vs Barbarians rugby match held in London.

Oscar Nieboer, Chief Marketing Officer, Paysafe Group: “Our new brand incorporates the colon to reflect that we provide a connection to an open-ended network of leading solutions and capabilities. The new identity represents the multiple elements of Paysafe’s network that can be organised in many ways to create highly relevant, tailored payment capabilities.”

The “Plug into Paysafe” positioning emphasises how businesses can ‘plug’ into Paysafe’s platform of proprietary payment capabilities covering every aspect of the payments ecosystem. Paysafe also offers, and continues to invest in growing, its extensive payment processing capabilities. The iPayment acquisition confirms Paysafe as a top 5 non-bank payment processor in the US and the payment partner of choice for the fast-growing SMB sector.

Miroslav Bojilov, General Manager, Paysafe Bulgaria: “Over the years, we’ve grown to become a leading global payment solutions provider. The local subsidiary developed in line with the Group’s growth. The Bulgarian office key objective for 2018 is to continue growing our headcount, particularly in our Software Engineering unit. I do think that our new brand identity and positioning will reinforce our company as a leading global online payments provider as well as an employer offering a unique opportunity to work on digital payment products used globally.”

The new brand positioning is being immediately brought to life with the global launch of Paysafe’s new online cash solution – Paysafecash – which enables consumers to use cash for online shopping instead of entering bank account or credit card details online. It’s the first online cash solution that can be used to upload funds into digital wallets, including Paysafe’s own digital wallets, Skrill and NETELLER.

The new brand positioning will also see Paysafe’s payment by invoice and instalment solution, change its brand from Payolution to Paysafe: Pay Later.

Some of the coverage is available below (in Bulgarian):