Education for Everyone with Microsoft
At the beginning of March 2021 an intensive awareness campaign on Microsoft products was launched.
The goal was to introduce to the targeted audiences (parents, teachers, and school directors) the benefits of the company’s devices and learning platform Microsoft Teams. We were focused on increasing the share of voice in the media and at the same time highlighting the competitive advantages.
The PR campaign included advertorials, paid social media, YouTube promo, and Q&A sessions with Edu team on a special media platform.
As, a result, for only a month we produced 10 written articles, that have reached to the audience of the most prominent Bulgarian media outlets with more than 2,3 mln visitors total during the campaign. Оn social media, we reached 2,5 mln people.
By combining printed & online media outlets and social media channels and by engaging teachers and principals as true brand ambassadors – all of that has helped us to achieve excessive visibility.
Campaign Highlight
The story about the support from Microsoft for an innovative project at a school in Sofia gained a lot of positive feedback. An interview with the principal of the school – Mr. Danko Kalapish was published in Actualno.com and iWoman.bg and gained more than 15K reads in both media outlets. By sharing the content on his social page, additional visibility among his friends and peers was generated, multiplying the effect. The same goes for the story in Tbmagazine.net – it has 25 000 reads and counting. Both the interview in Actualno.com and the article in Tbmagazine.net were additionally boosted on social media reaching more than 760 000 targeted audience. Also, we used this story to produce and shoot a video – promoting it further.
Some of the media coverage is available below:
Capital.bg: Kalin Dimchev, Microsoft Bulgaria: Personalized, Accessible and Secure Digital Education Is Possible
Manager.bg: Technology Allows Equal Access to Education from Everywhere
Technews.bg: How to Provide an Effective and Secure Online Learning Environment with Microsoft Teams?
Tbmagazine.net: The Most Innovative School Project in Sofia – How Teachers Involve All Students Through Microsoft Technologies
Actualno.com: A Microsoft Project At a School in Sofia Shows in Practice How Innovations Help Education
BG-Mamma.com: Help with Remote Learning – a Consultancy Topic with Microsoft
